Practical Ways to Use AI in User Research + Design Process

Design Lounge - 1st Floor @ 1:15-2:00 PM


In today’s digital landscape, the problem of UX Theatre—where assumptions overshadow research—is a big issue, leading to user interfaces that are not solving anyone’s problems. My talk will unravel the intricacies of UX Theatre, shedding light on how business pressures and misconceptions about UX’s value contribute to this phenomenon. From that, we will delve into the power of Artificial Intelligence and examine its unique capabilities to enhance user experience design. By assessing organizational readiness and strategically integrating AI into the UX workflow, we can transform superficial designs into meaningful user experiences. Join me as we explore practical tips and exercises to harness AI’s potential in UX, paving the way to close the curtain on UX Theatre.