How AI Can Bring Down the Curtain on UX Theatre

UX Theatre is a big issue in today's digital landscape. This phenomenon—where assumptions overshadow research—leads to user interfaces that are’t solving anyone's problems. This session will unravel the intricacies of UX Theatre, shedding light on how business pressures and misconceptions about UX's value are contributing to the problem. Anton will also delve into the power of Artificial Intelligence (AI), examining its unique capabilities to enhance UX design and end UX Theatre for good. He’ll explain how we can transform superficial designs into meaningful user experiences by strategically integrating AI into the UX workflow. 

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Come along to learn about:

• Assessing your organization’s AI readiness
• How to incorporate AI in your UX workflow
• Practical tips and exercises to harness AI's potential in UX