Jake Athey leads Acquia’s go-to-market motion for its digital asset management (DAM) and product information management (PIM) solutions. An expert on DAM and PIM, Jake is responsible for evangelizing the solutions and their ability to fuel productive digital customer experiences. He brings together first-hand understanding of evolving customer requirements with expertise in martech and commerce platforms, making him a trusted advisor on DAM, PIM, and DXP topics for organizations across industries. Jake is based in Madison, WI, and holds a business administration degree from the University of Wisconsin-Platteville and an MBA from the University of Wisconsin-Madison. He is a frequent speaker at industry events, a resource for media and industry analysts, and a contributor to the Acquia blog and CMSWire.